Peloton introduces a $95 fee for the activation of used equipment
Peloton has announced that it will charge a one-time fee of $95 for new subscribers who activate used hardware, responding to the growing trend of purchasing second-hand devices at significantly reduced costs. The introduction of this fee for U.S. and Canadian members coincides with a significant increase in customers purchasing used bikes and treadmills from platforms like Facebook Marketplace. In its most recent fiscal quarter ended June 30, Peloton saw a strong increase in new connected fitness subscribers opting for hardware from secondary markets, marking a 16 percent increase over the prior year. “This trend not only expands our user…