Integration of retail and digital game sales essential for growth, advises Maximum Entertainment CEO
Maximum Entertainment CEO Christina Seelye shared valuable insights into the mutual benefits of retail and digital game sales platforms. In a recent discussion with Game Developer at Gamescom, Seelye highlighted how physical game sales can significantly increase digital visibility and sales across platforms. According to Seelye, platforms like Amazon and brick-and-mortar stores like GameStop play a crucial role in drawing attention to games, which in turn benefits digital distribution channels like Steam and PlayStation Network. This strategy has been repeatedly successful for Maximum Entertainment, proving that selling physical editions doesn’t detract from digital sales, but rather complements them. The unique…